Contact Bright Star Public Relations for event and ticket information.
Tuesday, September 02, 2008 from 8:30 AM - 12:30 PM (GMT)
'The UK’s demographics are changing fast. Good communicators and business leaders need to understand and acknowledge the business case for engaging with ethnic communities. The one size fits all approach is no longer enough to ensure your brand’s messages are being heard by everybody.’ This is a must attend seminar for all public relations, marketing and advertising professionals. It will also be of benefit to business leaders seeking practical knowledge about how they can engage with ethnic communities in order to build awareness of their brand. What you can expect at the seminar: Click here for the full programme
Understand the business case for multicultural communication
We’ll reveal valuable information about the research that’s available to help plan successful marketing and communications campaigns
Important insight into the consumer lifestyle of ethnic communities
Listen and learn from industry leaders who have successfully engaged with ethnic communities
Hear directly from Asian, Polish and African Caribbean media representatives who will advise you on how to pitch to them
Discover how a diverse team can add to your bottom line and enhance your pitches to potential clients
You will leave with practical tools that will enhance campaigns and will raise awareness of a brand to new ethnic audiences
**Update**
We have additional speakers and panellists that will be joining us at the event including Monique Tapie from Global Advertising Strategies, an international full service marketing, advertising and interactive agency that assists brands to profitably bridge gaps between borders and cultures.
Monique will provide valuable knowledge about ethnic marketing techniques used in America, as well as presenting specific case studies that will enable delegates to leave the seminar with practical tools.
Click here for the updated information on the speakers and panellists
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